Top Tips for Blogging

We know sometimes writing a blog can be a challenging task, whether you haven’t found the topic to discuss or the motivation to proceed; its often hard to consistently publish engaging and nevertheless profitable content. Luckily, Scarab4 has put together a few handy tips that are used from experience when blogging:

1. Define the Aim of the Blog

Begin your process of writing a blog with a strategic plan including the aim and what goals are set for each post. By doing it this way it increases your chance of reaching your goals and potentially exceeding them.

2. Nail the title

Constructing compelling titles and introductions inevitability makes your readers want to click on your post right away. This is the number one top tip for blogging as it determines whether your blog has been successful by looking at the amount of readers. Recent studies show that on average 80% of people will read a headline, but only 20% will read the rest.

3. Understand your Audience

Target your blog to your target market and tailor the content, tone and design towards them. Gaining an understanding of your audience and what they are interested in will help to steer the content of your company blog.

4. Ask for interaction

Questions should be asked throughout the blog to encourage engagement and allow room for a discussion. Try ending the piece with a sentence that moves the reader to perform a desired action, for example, getting in touch with your company or sharing the article across your prospects social media platform.

5. Be Informative and Engaging

Finally, one of the most important tips we can give you is to not be afraid of thinking outside the box, however the content is fitting with your company’s brand and its image. Try to communicate with your audiences in a chatty, informal manner, whilst maintaining useful and educational content.

Scarab4 writes technical, educational and informative blogs for a number of clients and has a team of copywrite experts. If you would like to know more information about how you can improve your writing, or would like us to manage it for you, please get in touch us by either calling 0844 800 2686 or email