Scarab4 created a new brand identity for the workwear provider that was looking – where possible – to use sustainable materials in its garments. The agency developed the brand, initiated the name, supported the registration of this in both the UK and Europe and delivered a successful marketing campaign using multiple channels to successfully enter the marketplace and drive sales. These channels included email marketing, PR delivery, social media and digital marketing, case study and thought leadership campaigns together with website updates and content management.
Scarab4 managed all the marketing for Tecmo for 12 months.
Tecmo sales were well ahead of business projections and – as a result – the company was successfully sold as part of a management exit strategy and in a timeframe well ahead of business expectation.