Scarab4 was brought on board to manage the marketing for this sustainable printer providing photo products to the B2C market. The business had been in steady decline for four years despite a significant investment in marketing activity. Through the development of
a comprehensive campaign dashboard, the execution of strategic marketing and the management of marketing metrics, Scarab4 managed to halt the decline for the first time in the company’s history, taking it back to a small profit position in only three weeks.
A profit position was achieved in only three weeks for the first time in the company’s four-year history.