JDR Cables Groundbreaking Event

Project Summary: Scarab4 commissioned to plan organise and coordinate a corporate groundbreaking event for JDR Cables – part of TFKables Group – new, £130 million subsea cable manufacturing facility in Cambois, Northumberland.

Challenge:

  • To transform the unlevelled site at Cambois into a suitable, safe environment for a corporate, Groundbreaking event.
  • To generate stakeholder interest
  • To ensure a successful, memorable ground-breaking ceremony for JDR Cables, on time and to the client’s budget
  • To co-ordinate the clients chosen contractors
JDR Cables Logo
TFKable and JDR Cables' Executives and Management posing with spades at the Groundbreaking Event to launch the new factory build in Cambois, near Blyth, Northumberland

The Solution:

  • The overseeing of all health and safety legislation, including site surveillance and suitability, providing JDR Cables’ legal team with a comprehensive risk assessment.
  • Create invitations and an exclusive guestlist (including all regional and national VIP guests
  • A linear process, incorporating every aspect of the project timeline. From the initial investigation of the site, through to co -hosting on the day, our full-journey Corporate Events offering shifted the event responsibility away from the client.
  • Design and promotion material drafting scripts and speeches, press and media management pre, during and post event
  • Full cost management aligned to client requirements and budget
  • The co-ordination of all external parties, including the transportation of 3D models and production of display areas, heating and lighting, hot food catering and barista service.

Key Achievements:

  • The event attracted significant media, regional and stakeholder interest.
  • JDR Cables positioned as a key strategic investor and partner in the region and was cited by attendees as being one of the region’s most successful events to date.
  • A long-lasting relationship between Scarab4 and one of the world’s leading providers of subsea cable technology and offshore services – JDR Cables.

Why Scarab4:

  • Scarab4 is the UK’s first marketing agency to tactically deliver marketing and PR activities to clients in the manufacturing and engineering sectors, predominantly delivering into the energy supply chain
  • Over 10 years industry experience specialising in nine key areas: Visual Content, Strategy and planning, PR, Design and brand, Websites, Content Creation, Advertising, Social sharing, Corporate Events
  • Scarab4 is about creating, transforming and growing sustainable business through effective marketing, design and PR that drives bottom line profit. We understand that every client is different, and we work closely with all our clients to tailor communications that will suit their individual needs
  • The ability to connect stakeholders. Working in the same space on a daily basis, we are not precious about our relationships and many of our clients actually end up working together
  • No unnecessary questions. We are a team of brilliant technical writers, communicating with intelligent people on intelligent subjects every day. We create content which bridges the technical gap between engineers and client stakeholders. Scarab4 takes pride in understanding the landscape policy and drivers in the energy space.