iNPIPE PRODUCTS™ Ltd

A world leader in the design, manufacture, supply and hire/rental of pipeline pigging, maintenance and testing products.

Challenge:

The company required a refresh to their logo as it was looking very outdated. This was to then be applied across all marketing collateral with a refreshed look and feel.

  • Logo refresh
  • Designed a suite of marketing collateral to include:
    • Business cards
    • Letterheads
    • Email signature
    • Compliment slip
    • Corporate folder with three inserts
    • Company profile
    • Series of product brochures
    • Exhibition stands
    • Brand guidelines
  • Printing services
  • Website comprising:
    • Design and development
    • Bespoke template pages built on WordPress
    • Integrated news and social media feeds
    • Downloadable technical datasheets
    • Data capture forms
    • Integrated web analytics

The new logo is now modern creating a fresh and up to date brand image, with the product itself represented in the company logo making iNPIPE instantly recognisable as a pigging products company.

This was applied across all of iNPIPE’s marketing materials, which were updated at the same time. The materials have a slick, modern feel with a good balance of technical information and complimentary design elements.

The website holds a wealth of information that has been displayed in an easy way for users to find exactly what they are looking for. Integrated data capture forms throughout the website enables the company to capture prospects details and sales enquiries, which the sales team follow up.

Overall the new branding is very eye catching and significantly stands out in comparison to its competitors.

Scarab4 has effectively applied this across all marketing collateral.