Strategy and Planning

Strategy & Planning

A marketing strategy provides a clear steer as to where and how a business needs to invest its marketing efforts. By assessing activity in the marketplace, analysing trends and understanding your competitors, key opportunities can be established.

We develop a highly effective approach to communicating with your target market, through relevant channels and key messages that will resonate with your audience and influence behaviour.

By adopting a strategic and integrated approach, we will create an immediate impact, increase awareness of your brand and build a lasting relationship with your customer.

Our strengths lie in understanding your business, the industry and what communication channels are needed to achieve results. We will work with you to deliver marketing campaigns that combine a unique approach with creative flair.

Our marketing disciplines include:

Marketing Strategy

Direct Marketing


Offline Lead Generation


Scarab4 stand out because they work so hard to understand what their clients are all about. They shape their clients marketing and communications in a way that is consistently positive and dynamic.


Jamie Brown, CEO Francis Brown, NOF Energy Board Member

Scarab4 has recently managed all the PR announcing PMAC Energy’s plans to build a £250million specialist waste to energy plant and from which we have received outstanding media coverage.  This has led to significant interest from stakeholders at all levels and approaches by a number of key investment partners.  Throughout the process, Scarab4 has handled all sensitive information with the utmost discretion and has delivered an excellent job of putting this new plant on the map.


Rob Lewis, CEO PMAC Energy

It was a no brainer to engage with Scarab4 on all our marketing activities because we were confident, we wouldn't have to educate Scarab4 on what our market did just what we wanted our company focus to be.  Jane's expertise in leading the skilled people at Scarab has delivered us a campaign that works.  The team are full of insights so we don’t have to think of everything and always have confidence that their ideas will improve our strategy.

Colin Robinson, CEO, Energy Friend, Business Manager, Evides Industrial Water.