Current Digital Trends of 2018

As technology is constantly evolving at an exceptional speed – we have put together a handy guide of the most popular trends that have taken over so far in 2018.

Video Consumption
Video is our main consumption. We have seen Facebook, Twitter and Instagram all investing in video to help generate engagement such as Facebook live. It is said that in just two years video will make up 80% of all our online consumption and will eventually be the closest you get to a face to face conversation with your audience.

Continue move to mobile
This one isn’t surprising – we will continue to see an increase in the use of mobile devices for accessing web content. Due to the never-ending purchases of these products, it seems everyone now has their very own mini computer in their pocket and with technology constantly advancing – the speed of these devices has never been better.

Development of Chatbots
Chatbots are something that have only evolved in the recent years, and with more developments on the horizon, 2018 is the year for them. As customers demand answers in real time, they will act as a convenient and cost effective first method to meet the demand. The expectations for chatbots are high with popularity set to continue throughout 2018, experts say they will be used throughout social media platforms as an aid for customer engagement.

Engagement between brands and consumers
The connection between brands and audiences have never been closer. With the engagement of social media increasing and allowing audiences to create lasting relationships – brands are suddenly realising the significant impact it has. It is now absolutely essential to keep your followers happy, therefore, a must is to provide a network where they can reach you. Brands now have the power to reach consumers through messages, mentions and comments.

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