Category Archives: Marketing & PR News


Don’t Miss Out on Your Funding in 2018

As a registered provider of both RTC grants and Tees Valley Business Compass funding, Scarab4 can help your business to secure the grant and deliver marketing and PR activities that can gain significant traction and increase sales for your company.

RTC can provide grants of up to 40% that is available for marketing support on projects valued between £2,500-£5,000.

Tees Valley Business Compass support B2B businesses that pay their business rates to one of the following councils; Darlington, Stockton, Middlesbrough, Hartlepool, Redcar & Cleveland. With grants from £3,000 up to £25,000 and 33% funding available towards the cost of the project, this is an opportunity not to be missed.

As part of the funding, you could invest in the following activities with Scarab4:

  • PR
  • Website design and development
  • Marketing
  • Branding/brand refresh
  • Promotional literature
  • Social media campaigns
  • Creative
  • Market research and strategy

If you would like anymore information on either RTC or Tees Valley Business Compass, please get in touch with our Marketing and PR Director Katherine at katherine.rowell@scarab4.com.

Last Chance to Complete North East Business Support Fund Applications

Is your company based in Northumberland, Tyne and Wear or County Durham? If so, you could be eligible to receive a grant of up to 35% funding towards marketing and PR activities.

However, you need to be quick… as funding is due to be closing in the next couple of months following a huge demand from hundreds of businesses taking advantage of the grant over the past 18 months.

As a registered provider of NBSL funding, Scarab4 can help your business to secure the grant and deliver marketing and PR activities that can gain significant traction and increase sales for your company.

The funding available is The North East Business Support Fund (NEBSF) – part financed by the European Regional Development Fund (ERDF) – to support growth within the region allowing businesses the opportunity to access up to £2,800.

As part of the funding, you could invest in the following activities with Scarab:

  • PR
  • Website design and development
  • Marketing
  • Branding/brand refresh
  • Promotional literature
  • Social media campaigns
  • Creative
  • Market research and strategy

The application process is quick and simple and we can help you through the full process. Click here to apply or if you would like more information on NEBSF please get in touch with our Marketing and PR Director Katherine at katherine.rowell@scarab4.com.

The Importance of Social Media

Social media is all around us and is a prominent part of everyday life for over two billion users globally. For businesses looking to be a part of the digital age – social media is crucial – and presents the opportunity to reach out and connect with potential customers across the world at the touch of a button and in only a matter of seconds.

And here is just some of the benefits:

Interaction and Engagement

Engaging with customers quickly and easily by frequently posting direct, interesting, relevant content allows companies to improve reputation, gain a larger following and build a relationship with its audiences. And research highlights 71% of consumers who have had a good social media service experience with a company are likely to recommend it to others.

Brand Recognition

It’s an opportunity to promote content, increase visibility and create a voice to reflect companies brand image and ethos. Having a presence over multiple online platforms will not only make businesses more easily accessible to both new and existing customers, it will also implant a feeling of familiarity.

Increased Traffic and SEO

Social media makes up almost a third of all referral traffic to company websites, the more interaction and shares achieved on social media, the higher the search ranking will be. Driving traffic will ultimately let the search engine optimiser’s know that people are engaging with companies websites, therefore ranking them higher. Visual content is also worth thinking about as this is said to be 40 times more likely to get shared than any other type of content.

At Scarab4 we take all of this into consideration, specialising in delivering powerful online communications to businesses using creativity, passion and consistency. Ensuring that we use the right channels to appeal to the right audiences, we can effectively build and maintain proactive social media strategies that deliver measurable results.

4 Reasons to Choose Sector Specific Agency Scarab4

We Have In-depth Industry Knowledge

As sector specialists – in energy, water & waste; process, manufacturing & engineering; housing, regeneration & development and the environment – our knowledge of these different industries is extremely broad and firmly deep seated. We will never profess to know as much as our clients who work in their roles day in day out, however we can certainly hold our own in these sectors and consistently stay up to date with industry news.

 

We Can Save Companies Time and Money

Working in niche, yet very broad sectors, we understand how they operate. As such, company’s do not need to spend their time and money educating us on the industry. We know our sectors inside out meaning that we can hit the ground running on all projects that we undertake.

 

We Can Hook Businesses Together

Scarab4 is extremely well connected and pride ourselves on putting people and companies together where there is an opportunity to do business and make revenue.  We already work with some of the largest companies in Teesside including AV Dawson, Mech Tool Engineering, QA Weld Tech – amongst many others –  and through these, and many of our other clients, have routes to decision makers, not only in these businesses, but across their supply chains and verticals as a whole.

 

Marketing Expertise

We’re all chartered and qualified marketers so don’t just understand how important marketing strategy is to businesses, most importantly we know how to do it and do it well.  We don’t equate marketing strategy to a rebrand, good design or a tagline plucked out of the air.  It’s how – if it’s needed – we get to that design and tagline through well-researched, market intelligence and a strategic approach.

Top 5 Marketing Events to attend in 2016

At Scarab4 it is very important for us to be at the top of our game and know our stuff inside out. With the rise in digital marketing and the fast pace nature of the industry, we like to stay up date as possible, and attending marketing events is a great way to do so.

As such, we have put together the top marketing events for both traditional and digital marketers to attend in 2016:

 

  • 20:20 Digital Marketing Summit – London – 14th-15th March

Digital marketing is now central to almost every organisation’s strategy. At the event you will receive the opportunity to:

  • Get inspired by executive level speakers
  • Find out how your peers across different industries and sectors are driving change in digital marketing
  • Personalise your experience by choosing your own path through a programme with multiple streams
  • Glance into the future of digital marketing through the eyes of industry frontrunners.

 

  • Marketing Week Live – London – 27th April

As one of the largest marketing events in the country, Marketing Week Live is anticipated to be even bigger and better this year. Marketing Week Live brings keynote seminars and showcases the work of varied businesses involved the marketing world. The event itself:

  • Is produced by Centaur in association with Marketing Week and Econsultancy
  • Provides senior marketing professionals from major b2b and b2c brands, agencies and SME’s
  • Provides marketing solutions to current challenges through innovative approaches

For attendance head on over to their website and pre-register your interest.

 

  • Thinking Digital Conference – Newcastle – 10th May

Thinking Digital is being hosted at the ever popular Sage Gateshead here in the North East. The conference features internationally-recognised keynote speakers, workshops, business lunches and a chance to network with like-minded professionals, such as Search Consultants and CRO analysts. This year is the 9th year for the event, so it definitely needs to be penned into the diary! Some key points:

  • An event for those who have a desire to learn and who seek connection to a community of other experts, innovators, inventors, leaders, makers and creators of our future
  • A ticket gives you exclusive access to one full conference day of live speakers, workshops, and access to parties.

 

Head over to their website for more information as it becomes available.

 

  • UnGagged – London – 23rd June

The exciting event – which is its fourth consecutive in a row – is set to include brand new speakers as well as some speakers back by popular demand after the success of the Ungagged Las Vegas event. Key info:

  • Ungagged is a two-day uncensored event focused on SEO and digital marketing
  • UnGagged believe if everyone shares, everyone learns, which means everyone benefits
  • Suitable for everyone from intermediates in the industry to executives
  • The organisers guarantee the event will make you rethink your strategies for the future.

With only 250 places it is not to be missed this year!

 

  • Festival of Marketing – London – 5-6th October

An event designed by marketers for marketers. The event aims to give attendees first hand insights from some of the industry’s biggest power players as well as many new connections. Senior marketers and marketing experts are among over 200 speakers involved in the event. The festival offers:

  • New ways to collaborate and align your team around the customer
  • Strategies and skills needed to succeed in the digital era
  • New ideas in great, multichannel customer experience
  • The know how to supercharge your entire revenue cycle for greater efficiency.

You can register your interest for the 2016 festival via their website today!

We hope to see our fellow marketers and share some great industry insight at events throughout the course of the year.

Summer Success for Scarab4 Following Recent Expansion

Scarab4 has been busy implementing a new lead gen division over the last few months, expanding the company’s core offering.

Having successfully delivered lead gen projects to clients over the last three years – and noticing an increasing demand for the service – we have implemented a full contact centre which is now in full operation.

As part of our growth, we have moved into three new interlinking offices, with one of the offices having its very own contact centre facility. We have employed five new staff – Michael, Kevin, Kerry, Kyle and Daniel – who have been welcomed on-board the Scarab4 team and are proving to be excellent assets. In the next few months we have plans to grow the team even further.

At present, we are delivering a huge B2C direct mail campaign for a client which is driving in significant call volumes to the centre generating quality leads. We also have experienced outbound call advisors who have been booking valuable B2B appointments for another client.Untitled-1

Understanding how difficult it can be to generate ‘hot’ leads and knowing there is a lot of companies out there selling ‘dud’ leads, Scarab4 is particularly excited that we are able to offer this service to new and existing clients.

We pride ourselves on delivering quality leads that WILL convert into a sale!

If you require quality leads, B2B or B2C, please get in touch and find out how Scarab4 can significantly enhance your future sales.