It’s amazing seeing global brands taking stand during such unprecedented times. When iconic brands speak, people tend to listen. And when a powerful brand can use its influence to encourage people to act responsibly – which in this case, includes practising social distancing to help stop the rapid spread of the virus – it should.
Below are a few ads we’ve loved over the past week that are doing just that.
Speaking of logos known throughout the world, you don’t get much more recognisable than Coco-Cola who this week unveiled its newest campaign in Times Square which caught the eyes of many.
Now with the letters spread apart with the tag line saying, “Staying apart is the best way to stay connected,” the message is very clear and simple yet powerful.
Nike is also promoting social distancing. The brand known for sponsoring athletes who play for millions around the world is inviting you to join them. It is powerful marketing like this, which demonstrates the selflessness of a brand, that will be remembered many years after this passes.
Fresh from its recent mouldy burger campaign, the fast food chain is reimaging its store signs from “home of the Whopper” to a simpler message: “Stay home”.
What do you think about these ads? And have you seen any other brands that have used their influence to help convince people to stay home?
Let us know!
Every year the North East Business Awards celebrates and recognises businesses’ achievements, successes and innovations in the region, and Scarab4 is not only sponsoring the acclaimed Innovation Award for Northumberland and Tyneside, we have also been pleased to support the event organiser, Reach PLC, with additional judging. This has included judging the Digital Technology award in Northumberland and Tyneside and we are currently well underway with judging the Small Business Award in the Teesside region.
The awards ceremony for the Northumberland and Tyneside heat is being held at the Hilton Newcastle Gateshead, on the 27th February, and we are thoroughly looking forward to presenting the award to the company that we believe is at the forefront of originality and innovation.
Prior to this ceremony, Scarab4 has visited those shortlisted for the awards, to meet the businesses and to get a better understanding of what they do, their products or services, and why they have been nominated for their respective awards. When judging, we considered all aspects of the business relating to the award they have been shortlisted to narrow this down to a winner.
The companies shortlisted for the Innovation Award are OpenWorks Engineering, Transmission Dynamics and Northern Gas and Power. We were extremely impressed by each one, of all of which demonstrated revolutionary products and services. Judging for this award has been a difficult decision to make and we would like to take this opportunity to wish the three companies nominated the best of luck for the ceremony.
The North East Business Awards has a strong reputation throughout the country supporting businesses in the region and we are honoured to be supporting and taking part in such an integral event. To find out more about the event, visit North East Business Awards website.
We are delighted to have landed another established client within the photoprint and personalisation business.
The contract – which will see Scarab4 provide marketing services to Tanzanian photo personalisation business, Shutterbox – comes on the back of us delivering predominately design and digital marketing services for a number of global photo personalisation providers, including a leading provider based in Australia.
Speaking about the contract award, Shutterbox CEO, Ammar Chomoko, said: “We were especially impressed by Scarab4. The agency benefits from a team who have very strong knowledge and experience within the photoprint and personalisation industry, with connections across the globe and most importantly showed great understanding with creatively attracting key target markets.
“We knew Scarab4 had the ability and passion to work with us and get Shutterbox the exposure and awareness it deserves and we’re very much looking forward to working with Scarab4 and releasing our brand.”
We are ecstatic to have secured this contract which supports our plans to differentiate into other market sectors and look forward to providing our services to such a fantastic business as Shutterbox and to further strengthen our portfolio of global clients.
Together with leading health and safety support provider, Peninsula, Scarab4 is delighted to be co-hosting a seminar designed to deliver practical advice and insights for local businesses to enhance the way they run their operations and marketing activities.
Held at the Holiday Inn, Gosforth Park on Thursday 23rd January, at 9:30am, the event promises to deliver engaging and invaluable business information with a chance to speak one-on-one with professionals and to meet like-minded business owners.
Our Managing Director, Jane Gatiss, will be discussing with attendees ‘The Importance of a Marketing Strategy and How to Do It’. As a chartered Marketer possessing extensive experience in the field, Jane will be giving some top tips on how to formulate a strategy through defining a company’s key messages, its target audiences and the right channels of communication.
Free to attend, Jane will also be inviting attendees to engage with Scarab4 to receive our free 5-point marketing audit, which covers the essential marketing basics needed to make sure your 2020 marketing strategy is fit for purpose.
Peninsula will also be delivering invaluable expert advice on HR related themes including essential employment documents, policies and procedures and how to avoid tribunal claims, along with many more topics. They will also be placing a strong focus on mental health in the workplace providing practical advice on protecting worker’s mental health.
To attend the event, click here or contact Scarab4 at firstname.lastname@example.org for more information.
We are excited to announce that we have moved premises and expanded our team as a result of major account wins which has seen Scarab4 take on a number of new clients both across the UK and Globe.
Now adjacent to Newcastle Airport, the new contracts have not only prompted us to move to our current location but also to expand the team with two new recruits and a diversification of the business into new markets.
Speaking about the agency’s success and our expansion, founder and MD of Scarab4 Jane Gatiss said: “We originally started very much on the back of our experience delivering marketing and PR services to the energy sector and its manufacturing and engineering supply chain. In that time, we’ve carved a reputation as the go to agency in this sector and have a dedicated team committed to working only in this market space.
“We are now experiencing a desire from other companies – outside our traditional sector – to work with the team at Scarab4 and this has seen us quickly move into other sectors including direct to consumer. Whilst we will always retain a specialist energy division – focused on the heart of what the agency was formed on – we will use the springboard of our successful work in this sector to now deliver the same level of exceptional customer service to the new markets that have gravitated towards us.”
Based on Prestwick Park, our expansion has included the appointment of two new team members including an account manager and web developer with the hope to recruit again in the coming months.
With recent new contract wins including the £250million build of a waste to energy plant in Tees Valley, a rebrand and website project for a global education charity based in Florida and the launch of a new lifestyle brand for an Australian client, we have a strong foothold and reputation in the North East region and have our sights firmly set on developing exactly the same across both the UK and across the globe.
We are pleased to announce that we have secured a contract to provide marketing services to Blyth based A Squared Engineering.
We have been commissioned to manage all digital marketing activity on behalf of the Engineering Consultancy which involves promoting the company, its projects and its services to prospects and clients across the UK.
Speaking about the contract win, founder and MD of Scarab4, Jane Gatiss said: “We are thrilled with this second contract win in only a matter of weeks. We are delighted to have landed A Squared Engineering as a client and look forward to delivering our services for a company that really is making a difference in Structural Engineering, Naval Architecture and risk management services across the oil, gas and offshore wind sectors.
“Quite a new company, A Squared Engineering is already fast gaining a reputation across the oil, gas and offshore wind sectors for providing some of the very best engineering consultancy services in the industry and we are very proud to be part of the team to promote this.
“This is another contract win which demonstrates our unrivalled marketing expertise in the energy sector and which demonstrate our ability to deliver across this sector. We’re very proud of the reputation we’ve carved in this industry, across the region and indeed throughout the UK and look forward to delivering the quality work for A Squared Engineering that we deliver for all our clients.”
Director at A Squared Engineering, Andy Robson said: “We were very impressed by Scarab4, their knowledge of the industries we work in, their connections across the region and the UK and – most importantly – their ability to hit the ground running.
“When an agency gives you that level of confidence and you know it’s just going to deliver without draining on your resources, then it’s a no brainer. We knew Scarab4 could gather the information needed to craft interesting and accurate digital content and would work effectively with our partners and suppliers to do this. Able to work autonomously and as part of our team we’re very much looking forward to working with Scarab4 and building the reputation and brand of A Squared Engineering.”