Category Archives: Help and Advice


Last Chance to Complete North East Business Support Fund Applications

Is your company based in Northumberland, Tyne and Wear or County Durham? If so, you could be eligible to receive a grant of up to 35% funding towards marketing and PR activities.

However, you need to be quick… as funding is due to be closing in the next couple of months following a huge demand from hundreds of businesses taking advantage of the grant over the past 18 months.

As a registered provider of NBSL funding, Scarab4 can help your business to secure the grant and deliver marketing and PR activities that can gain significant traction and increase sales for your company.

The funding available is The North East Business Support Fund (NEBSF) – part financed by the European Regional Development Fund (ERDF) – to support growth within the region allowing businesses the opportunity to access up to £2,800.

As part of the funding, you could invest in the following activities with Scarab:

  • PR
  • Website design and development
  • Marketing
  • Branding/brand refresh
  • Promotional literature
  • Social media campaigns
  • Creative
  • Market research and strategy

The application process is quick and simple and we can help you through the full process. Click here to apply or if you would like more information on NEBSF please get in touch with our Marketing and PR Director Katherine at katherine.rowell@scarab4.com.

Appointment Setting … Leave it to the Experts

Has your business ever struggled to manage appointment setting? Fear not … Scarab4 can help your business!

We offer two comprehensive services opening quality conversation to your customers:

  • Back Office Function

This comprises of a team of experienced inbound callers handling incoming calls from your customers. Our handlers work to deliver several back office functions, from handling calls driven from marketing activities right through to booking appointments with our client’s supply chain and their customers.

  • Lead Generation

Our expert outbound callers have experience in generating high quality appointments through cold calling. We pride ourselves in gaining appointments that will convert into sales.

 

Why Outsource this Function?

We understand how time consuming it can be to implement such functions, and not everyone in the business has the relevant customer service and sales skills required to fulfil the role in doing so.

Understanding our client’s individual needs and your customer requirements, we deliver a bespoke service that generates significant results.  Our full time contact centre – open during business and out of business hours – means that we have staff in place to answer your campaign calls as and when they come in – ensuring that no calls or potential customers are missed.

We have worked with several companies over the course of the last few years who have all suffered from the same problem. They have purchased leads from major “lead generators” and have often found that the bought lead is either outdated, has the wrong contact information, or in many cases has already been sold several times to competitors. This has resulted in a lot of time wasting and back and forth in returning the low quality leads.

One thing Scarab4 prides itself on is delivering high quality, unique leads that lead to a high conversion rate. We know time is precious in any business and it is important to maximise your staff’s potential. Therefore you can rest assure that with our bespoke appointment setting facility, you can see a significant return on your investment, leaving staff in your business with other particular skill sets to concentrate on what they do best.

 

Why Scarab4?

  • We are passionate about delivering results, and as such we are very target driven and go above and beyond to perform on a consistent basis
  • Our staff are highly trained to know each client’s business inside and out to ensure that they represent the company to highest possible standards
  • We know how to speak to your customers which leads to sales and a high customer retention rate.

Should you require more information or have any queries, please call 0844 800 2686.

What do your customers think of your brand?

There can be a common misconception that brand = logo and that an occasional brand refresh is enough to keep up to date and ahead of competitors….wrong.

A brand is a blend of factors that customer’s perceive your company to be. This can be derived from:

  • The tone/voice of copy writing in marketing collateral
  • The philosophy you take to the story of the business, its past and future
  • How you treat customers and your attitude towards them
  • Your promise as a business and whether your actions marry this
  • How you operate in comparison to competitors

And finally…

  • Logo look and feel
  • Strap line or slogan
  • Consistency of brand across all marketing materials, advertising, PR, logo
  • Quality of all marketing materials and website
  • Mission statement

The latter list is important but these should be integrated to the first list for them to create the final product. After all, what is the point of designing a fancy logo if it doesn’t actually represent what your business is all about?

So, is your brand being perceived how you want it to be?

A great way to do this is to carry out a simple brand audit with key stakeholders including staff, customers and suppliers. The results can then be paralleled to your desired perception to see if there are some changes required. A brand audit contains questions such as:

  • How do you perceive the quality of our brand compared to competitors?
  • What comes to mind when you think of our company?
  • How do you perceive the customer service of our company vs. competitors?
  • How do our brand messages compare to your experience dealing with our company
  • Would you recommend our brand to others?
  • Do you prefer to use competitors over ourselves, if so why?
  • In what way do you think our brand is different to other similar brands?

If you’re interested in any further information feel free to sign up to our newsletter to receive handy tips and insights straight to your inbox.

 

 

5 Marketing Trends for 2015

With multiple channels available to promote your business, new innovative ways to collect consumer data and fresh tools at your fingertips – we are expecting to see some significant changes in how businesses communicate with their customers in 2015.

Here are 5 marketing insights that will not only save time but dramatically improve communication and engagement with customers.

Segmented and Targeted Campaigns

It’s no surprise that targeted adverts are expected to increase in 2015.

Targeted ads are considered to be twice as effective as non-targeted ads. Millions of people use the internet and leave a wealth of data around the web – for example Facebook and Twitter store vast amounts of data about their users and their preferences. Access to this data allows businesses to segment and target customers more efficiently than ever. Many companies already use Google Adwords (pay per click), Facebook and Twitter adverts to drive traffic to their website and convert them into customers.

Retargeted adverts are ads that are displayed on websites throughout the web. They recapture your customer’s interest by displaying adverts from websites that they have previously visited, on any device. This is achieved by websites collecting information on their preferences and web browsing behaviours.

Studies have shown that retargeted display adverts inspire people to look further for the advertised product that was displayed in front of them. With many people spending their free time on the internet, this offers a great opportunity for businesses to get their name out there. This is why internet advertising is expected to rise by 10% this year and mobile adverts to rise by 48% in 2015.

The Technical Savvy

The businesses that will conquer 2015 will be proficient at gathering, storing and analysing consumer information to generate leads. Instead of examining likes, shares, tweets, and click through rates; businesses will have more useful data about their consumers that will lead them to faster lead generation and instant engagement.

Businesses will have more tools at their disposal which will allow them to have a holistic approach to analysing their efforts; managing content, social sharing, and email marketing. These tools will allow automation such as the distribution of emails to potential customers that have viewed certain content on their website. For example a customer may give their contact details to access a white paper on a website; this information can then be used to set up an automated tweet or email to provide the potential customer with further content.

These tools will personalise marketing messages, nurture customer satisfaction to grow sales and inspire website visitors to stay longer.

Content Creation

Content creation is becoming more increasingly more popular and is a trend that is set to continue to grow in popularity in 2015. Businesses will communicate to their customers with empathetic and customised campaigns using content such as; videos, infographics and interactive apps for websites and smart devices.

Content creation allows information to be presented more effectively – an experience that a customer can relate with. A video for example can deliver information more efficiently by demonstrating workflows -whilst the cast of the video can display a range of emotion through body language that is impossible to replicate using text.  Visual content creation creates more transparency rather than made up stories about the brand, this helps customers make informed decisions.

The Written Word

With an increase in quality of content creation, we will see low quality marketing messages lose its power. Businesses will prefer long copy opposed to short messages -focusing on interesting and educating articles. The length and quality of a blog is more important than ever- Google now optimises its search engines to rank websites higher based on the quality and length of their content.

Blogs will still be an important tool to communicate with your customers -B2B companies that have blogs are expected to generate 67% more leads per month than organisations that don’t have blogs.

In With the New, Out With the Old

Companies often put in place complex processes that can have a detrimental effect on the delivery of fresh ideas.  Businesses will have to simplify their processes this year to manage their time more efficiently. Many companies will update their marketing software and find more simple methods to complete or automate tasks so they can focus on the creative marketing ideas.

What is SEO?

The majority of web traffic is driven by search engines such as Google and Bing. No matter what your website offers most visitors to your website navigated through a search engine to find you. Standing for Search Engine Optimisation, SEO Is a process of optimising a website so that it ranks higher for particular search terms on search so how does it work?

 

This is a do it yourself guide to SEO to help you rank higher on Google. Search engines have automated bots called web crawlers that index the internet for websites – when these bots find your website they analyse various attributes of your website and determine where your company ranks for particular search terms on search engines. So how do you get Google to rank you highly for your key search terms?

 

Content

Every individual word written on your website helps search engines determine where you belong for particular search terms. Let’s say your company installs solar panels, the search engines will scan the text of your website – if it finds a high density of this key search terms in a variety of formats then you have more chance of being ranked higher.

 

Titles

The webpage title also influences the rank of your website for search terms, however you may never see the title of the webpage as it’s written in the code. For example If you want your website to increase for the search term ‘solar PV installations’ that search term needs to be written within the title of your webpage -this will help your website rank higher on search engines.

 

Links

When a website links from one website to another the link is usually a recommendation from internet users indicating that this website is a good Source of information -so a website with a lot of reputable links directed towards is seen as trustworthy by Google Search engines often give links coming from reputable websites more power in climbing the ranks of search engines, this is to prevent people spamming the internet with links directed towards their website.

 

Meta Tags

The words that you use within the links (Meta tags) that are directed toward your website influence how search engines rank your website. For example if you created a hyperlink titled ‘solar panel installation’ your website – this will more likely gain a higher rank for the search term ‘solar panel installation’. So instead of writing a company name within a hyperlink or posting a plain website address think about which search terms you want your company to be found in.

Top Tips for LinkedIn Success

Profile

  • Introduce yourself on LinkedIn as if you are introducing yourself to a group at a networking event
  • Ensure your photo is professional and business like
  • In the keywords underneath your name place words relating to your skill set. People will be able to find you this way in the search box. You do not need to put your job title or place of work

 

Company Page

  • If you are posting from a company page, this should then be shared by an individual and then it will be shared like a plato effect – need to ensure following company before you are able to share the post

 

Number 1 rule of LinkedIn – Do not sell

  • Build Trust
  • Find out where your customers are
  • Have more focus on them and less on what you can do
  • Sending out tailored information relating to the industry will position you as an industry leader

 

Connecting

  • When sending out a message to connect – use personalised text for each person rather than the generic text that is already there

 

Finding Connections

  • Search in the relevant industry
  • Look for groups and comment
  • Start discussions