What is SEO?

What is SEO?

The majority of web traffic is driven by search engines such as Google and Bing. No matter what your website offers most visitors to your website navigated through a search engine to find you. Standing for Search Engine Optimisation, SEO Is a process of optimising a website so that it ranks higher for particular search terms on search so how does it work?

 

This is a do it yourself guide to SEO to help you rank higher on Google. Search engines have automated bots called web crawlers that index the internet for websites – when these bots find your website they analyse various attributes of your website and determine where your company ranks for particular search terms on search engines. So how do you get Google to rank you highly for your key search terms?

 

Content

Every individual word written on your website helps search engines determine where you belong for particular search terms. Let’s say your company installs solar panels, the search engines will scan the text of your website – if it finds a high density of this key search terms in a variety of formats then you have more chance of being ranked higher.

 

Titles

The webpage title also influences the rank of your website for search terms, however you may never see the title of the webpage as it’s written in the code. For example If you want your website to increase for the search term ‘solar PV installations’ that search term needs to be written within the title of your webpage -this will help your website rank higher on search engines.

 

Links

When a website links from one website to another the link is usually a recommendation from internet users indicating that this website is a good Source of information -so a website with a lot of reputable links directed towards is seen as trustworthy by Google Search engines often give links coming from reputable websites more power in climbing the ranks of search engines, this is to prevent people spamming the internet with links directed towards their website.

 

Meta Tags

The words that you use within the links (Meta tags) that are directed toward your website influence how search engines rank your website. For example if you created a hyperlink titled ‘solar panel installation’ your website – this will more likely gain a higher rank for the search term ‘solar panel installation’. So instead of writing a company name within a hyperlink or posting a plain website address think about which search terms you want your company to be found in.

Written by Katherine Rowell

As an Account Manager at Scarab4 I am responsible for several client accounts. I deliver communications that add significant value for our clients. My specialisms lie in PR and marketing strategy.

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