Identify Your Business Objectives
Recognise what it is you wish to gain from social marketing to fit in with your business objectives and ensure the approach you take will fulfil them.
Social Media is about people
Employees own social media accounts hold a lot more weighting than company accounts. Utilise them to their full potential and put a face to your company who will act as an opinion leader.
Get Your Lists Right
Ensure every contact on your email address and social media lists are your target audience. Do not waste efforts on sending communication messages to contacts that will not be able to add any value to your business.
This platform enables you to reach a widespread audience. Contribute in twitter hours and be prepared with enticing tweets.
Identify What Your Customers Want
Ensure all social media communications will appeal to the needs and wants of your target audience. Communicate the benefits and how your business can add value to them without overselling.