Top Tips for LinkedIn Success

Top Tips for LinkedIn Success

Profile

  • Introduce yourself on LinkedIn as if you are introducing yourself to a group at a networking event
  • Ensure your photo is professional and business like
  • In the keywords underneath your name place words relating to your skill set. People will be able to find you this way in the search box. You do not need to put your job title or place of work

 

Company Page

  • If you are posting from a company page, this should then be shared by an individual and then it will be shared like a plato effect – need to ensure following company before you are able to share the post

 

Number 1 rule of LinkedIn – Do not sell

  • Build Trust
  • Find out where your customers are
  • Have more focus on them and less on what you can do
  • Sending out tailored information relating to the industry will position you as an industry leader

 

Connecting

  • When sending out a message to connect – use personalised text for each person rather than the generic text that is already there

 

Finding Connections

  • Search in the relevant industry
  • Look for groups and comment
  • Start discussions

Written by Katherine Rowell

As an Account Manager at Scarab4 I am responsible for several client accounts. I deliver communications that add significant value for our clients. My specialisms lie in PR and marketing strategy.

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