The Power of Outsourcing Social Media

The Power of Outsourcing Social Media

Social media management can be a simple effective process but when trying to do daily working tasks it becomes a time consuming burden. Outsourcing social media has the following advantages:

 

  • Valuable Knowledge

 

Social media experts are trained in how to utilise social media to its maximum potential to add significant value to the business and its activities. Tapping into their expertise, using their tricks of the trade proves to be rewarding.

 

  • Save time

 

Ideally a business should be tweeting or posting on social media 2 to 3 times a day, as well as retweeting and engaging in conversation with others. When busy this can become an impossible task and becomes bottom on the priority list. Having a company carrying out social media activities takes away the stress and frees up time to do something more productive to yourself.

 

  • Increase SEO

 

Regularly updating social media will increase your business presence, whilst also increasing Google rankings. Google likes active social media accounts and will favour those accounts that are regularly updated.

 

  • Expectant Customers

 

With the power of social media, people expect companies to have a presence on social media and will visit such sites to utilise as a learning tool and engage in the company. Outsourcing your social media will leave it in the hands of experts, who have an understanding of what your customer is looking for.

 

 

Written by Katherine Rowell

As an Account Manager at Scarab4 I am responsible for several client accounts. I deliver communications that add significant value for our clients. My specialisms lie in PR and marketing strategy.

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