The Importance of Social Media

The Importance of Social Media

Social media is all around us and is a prominent part of everyday life for over two billion users globally. For businesses looking to be a part of the digital age – social media is crucial – and presents the opportunity to reach out and connect with potential customers across the world at the touch of a button and in only a matter of seconds.

And here is just some of the benefits:

Interaction and Engagement

Engaging with customers quickly and easily by frequently posting direct, interesting, relevant content allows companies to improve reputation, gain a larger following and build a relationship with its audiences. And research highlights 71% of consumers who have had a good social media service experience with a company are likely to recommend it to others.

Brand Recognition

It’s an opportunity to promote content, increase visibility and create a voice to reflect companies brand image and ethos. Having a presence over multiple online platforms will not only make businesses more easily accessible to both new and existing customers, it will also implant a feeling of familiarity.

Increased Traffic and SEO

Social media makes up almost a third of all referral traffic to company websites, the more interaction and shares achieved on social media, the higher the search ranking will be. Driving traffic will ultimately let the search engine optimiser’s know that people are engaging with companies websites, therefore ranking them higher. Visual content is also worth thinking about as this is said to be 40 times more likely to get shared than any other type of content.

At Scarab4 we take all of this into consideration, specialising in delivering powerful online communications to businesses using creativity, passion and consistency. Ensuring that we use the right channels to appeal to the right audiences, we can effectively build and maintain proactive social media strategies that deliver measurable results.

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