The Fundamentals of Marketing Content Marketing – the past, the present and the future

The Fundamentals of Marketing Content Marketing – the past, the present and the future

At the pinnacle of every marketing campaign should be content marketing.

The purpose of this – to attract and retain customers – in a competitive marketplace where consumers are detracted from endless bombardment of marketing materials from a range of different companies offering the same products.

Creating and implementing valuable, hard hitting, and consistent content which consumers will engage with is crucial in any marketing strategy to encourage or alter consumer behaviour.

Content marketing essentially is the art of communication between new and existing customers. Providing them with key information, building awareness, delivering a consistent message develops a relationship with your consumers who will reward you with business and loyalty. An integrated approach is key with unified messages your target audience will engage with.

Content marketing done effectively will make your consumer, stop – listen/read – engage and respond, whether it be changing their behaviour or adopting a new approach.

Written by Katherine Rowell

As an Account Manager at Scarab4 I am responsible for several client accounts. I deliver communications that add significant value for our clients. My specialisms lie in PR and marketing strategy.

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