The growing significance of PR is prominent, with many industry experts considering it to be one of the most critical tools in marketing activities achieving marketing objectives to the highest potential.
Done correctly, PR can reach a large audience and have a huge impact. Being a trusted source of communication, people are a lot more likely to engage with a PR piece than expensive advertising. Integrated with effective marketing activities, PR compliments those activities adding significant weighting.
Repeat messaging is key in a competitive market place through a range of mediums adopting an integrated approach. Clever PR will only drill into the customers the repeated brand messages asserting a trusted brand authority confirming other sources of communications.