Events are an important part of networking and business but companies don’t always use them to their full potential. We were delighted to have been given the opportunity to host a workshop for members of CDEMN (County Durham Engineering and Manufacturing Network) to help them to prepare for this month’s EMCON event.
Our session focussed on marketing around three key areas: pre-event preparation, what to do on the event itself and post event strategies. With companies investing in events, it is very important that all of these areas are executed well in order to ensure that businesses see a return on their investment.
As such, we provided handy tips on marketing activities that could be carried out, looking at a number of different channels – including social media and email marketing – that could be used to promote a company’s attendance in the build-up, during and after the event.
As an icebreaker we also held a competition that looked at the importance of a good tagline, questioning our audience’s knowledge on famous taglines used by major companies across the globe. Our winner was Adrian Cheesman, MD at Demob Job who will receive a bottle of wine. Well Done Adrian!
We hope that all who attended found our workshop purposeful and educational and are now more prepared for EMCON and future events.
If you would like to get in touch with Scarab4 to find out more information on how we can help you with your events, please feel free to call us on 0844 800 2686 or email us at firstname.lastname@example.org.